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Actor Lee Sang-hyun, holding a brush

South Korea’s first calligrapher

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Information on the Calligraphy Cultural Experience Program

This is a calligraphy experience program that captures the sensibility and beauty of Korea.
Guided by an artist, you will try your hand at calligraphy and craft your own personal phrases into finished works of art.

√ All prices include VAT.

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√ We recommend providing the name in Korean (Hangul).
√ Names in English or initials can also be accommodated.
√ The specific design details will be executed according to the artist’s personal style.

√ Please check in advance regarding the production schedule, as it depends on current booking availability.
“A unique calligraphy piece by the artist, featuring your own name.”

Author's Instagram

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01. Encountering Calligraphy

This is an introductory program designed to offer a light, accessible experience with calligraphy. In a short amount of time, you can learn the fundamental techniques of calligraphy and try your hand at writing, allowing you to explore a distinctly Korean aesthetic.

  • Basic introduction to calligraphy          

  • Practice in simple lettering techniques

  • Creating a personalized phrase with the instructor’s guidance  

  • Hands-on practice in making simple pieces

  • Basic materials provided

  • 300,000 KRW for one person

  • 500,000 KRW for two people

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02. Discover artist-centered calligraphy in the studio

These are personalized fans and framed artworks, individually crafted by a Korean calligrapher who hand-writes your name or initials.
Each piece is a one-of-a-kind keepsake, featuring your name, initials, or a short phrase of your choice, rendered in beautiful calligraphy.
They serve as a perfect memento of a special trip,
and also make an excellent gift infused with a distinctively Korean aesthetic.

  • Introduction to the basics of calligraphy

  • Selection and composition of phrases tailored to the individual

  • Provision of essential materials

  • Practice in line work, use of negative space, and expressive lettering

  • Creation of a finished piece with one-on-one guidance from the artist

  • An immersive experience set in an atelier atmosphere

  • 500,000 KRW for one person

  • 800,000 KRW for two people

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03. Custom Calligraphy Fan Artworks Tailored for Artists

This is a premium calligraphy experience that offers a deeper level of engagement with the artist. With more time allotted than in the standard session, this program allows you to learn the flow and expressive techniques of lettering, and to create a finished piece tailored to your own chosen text.

  • Calligraphy featuring the customer’s name or initials

  • Creation of a fan-based artwork

  • Includes a storage case

  • Includes a display frame

  • Work for one person: 400,000 KRW

  • Work for two people: 600,000 KRW

Major Works (Logo/Title Works)

  • Drama: MBC’s *Moon Embracing the Sun* / JTBC’s *Mystic Pop-up Bar* / TV Chosun’s *Kingmaker: The Change of Destiny*, and many others

  • Film: *Tazza: The High Rollers* / *Blood Rain* / *A Frozen Flower*, and many others

  • Artists: Kim Tae-woo / Sung Si-kyung / TVXQ! / Girls' Generation, and many others

  • Brands & CI / BI
    Google Hangeul (Korean Alphabet) Logo for Hangeul Day (2015) / South Korea Tourism Brand “Imagine Your Korea” / Kyochon Chicken / *Blade & Soul* (NCSoft), and many others

  • Package Design
    Ilpoom Jinro / Baekhwa Subok / Jeongmyeon, Baekmyeon, Hongmyeon (Pulmuone) / Chal Choco Pie (Orion) / Baekseju / Pureun Bam (Green Night) Soju / Maneun Gangwon Soju / Masitneun Cham / CJ Haseonjeong, and many others

Professional Background

  • 1999: Recognized as South Korea’s first professional calligrapher

  • 2025: Developed the brand identity for Armed Forces Day (Ministry of National Defense)

  • 2025: Participated in the K-ART Pietrasanta Culture Festival (Italy)

  • 2024: Invited to the exhibition "Calligraphy in the Art Museum" (Taoyuan Museum of Fine Arts, Taiwan)

  • 2024: Featured in the 100th-anniversary exhibition of Namjeong Choi Jeong-gyun: "Color – A Grand Exhibition" (Calligraphy Art Museum, Seoul Arts Center)

  • 2022: Invited to the Seoul Arts Center exhibition "Unwritten Calligraphy"

  • 2020: Invited to a special exhibition at the National Museum of Modern and Contemporary Art (MMCA), Deoksugung

  • 2013–2025: Works featured in elementary, middle, and high school art textbooks

  • 2018: Selected as a "Special Fan Curator" artist for the Samsung Galaxy Note 9

  • 2017–2022: Artwork displayed in the Office of the 19th President of South Korea (Yeomingwan, The Blue House)

  • 2015: Selected as the Korean artist for a Google Hangul logo collaboration

  • 2015: Collaborated with Montblanc for "The Art of Writing"

  • 2014–2015: Featured artist for the Jeongseon Arirang promotional campaign

  • 2015: Selected as the Hangul artist for "Viva Arirang," commemorating the 50th anniversary of diplomatic relations with Argentina

  • 2011: Collaborated on the Ballantine’s 17 Scotch Edition

Awards

  • 2024 Art Award (Korea Emotional Color Design Association)

  • 2023 Art Korea Broadcasting Culture & Arts Award (Fine Arts Category)

  • 2019 Proud Korean Award (Hangeul Appreciation Award)

  • 2019 Arirang Korea Award

  • 2017 Korea Hallyu (Korean Wave) Award (Grand Prize in the Traditional Culture & Hangeul Category)

  • 2016 Korea Color Award (Top Excellence Award)

  • 2015 Korea Brand Award

South Korea’s first calligrapher

  • Performance for the 77th Armed Forces Day (War Memorial of Korea)

  • Performance by the National Folk Museum of Korea (Warsaw, Poland)

  • Performance commemorating the PyeongChang Winter Olympics (Gwanghwamun Square)

  • Performance at Milad Tower (Tehran, Iran)

  • 'In Search of Korean Identity' – Performance at DDP

  • (Dongdaemun Design Plaza)

Photographs of the work

Artist Highlights

  • South Korea’s first professional calligrapher

  • Works featured in elementary, middle, and high school art textbooks

  • Created the Google Hangul (Korean alphabet) logo in commemoration of Hangul Day

  • Artwork held in the Presidential Office at the Blue House (Cheong Wa Dae)

  • Exhibited at the National Museum of Modern and Contemporary Art (MMCA), Deoksugung, as well as at various international art museums

  • "Arirang Korea" performance – New York Times Square and Washington Square

Solo and Invitational Exhibitions

  • 2021 Invitational Exhibition, Del Mundo Museum, Jeju: *A Love Song of Written Flowers* (*Geul-kkot Yeon-ga*)

  • 2019 Solo Exhibition: *The Path* (*Gil*) – Commemorating 20 Years of Calligraphy (Yoho Art Space)

  • 2015 Solo Exhibition: *God of the Wind* (Yoon Design Gallery)

  • 2007–2021: 13 additional solo and invitational exhibitions, including *Arirang*

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